February 23
Magazine #02

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First of all, we want to pay tribute to victims of the earthquakes in Turkey and Syria. Our warmest thoughts directly go to our Turkish and Syrian employees as well as their relatives affected by these events.

In response to the emergency following this disaster, the Group has decided to pursue its partnership with Médecins Sans Frontières (MSF), through a financial donation to their Emergency Fund to provide concrete and immediate assistance including in the areas affected by the earthquakes.

To start the Lunar New Year under the sign of the Rabbit, SMCP China employees celebrated it with Lion Dance, which brings luck & prosperity.

2 – Back to the participation of SMCP to Your Future fair!

The SMCP Group and its Brands took part to the Your Future fair on February 10 & 11 at the “Parc des Princes” (Paris) to recruit the talents of tomorrow!

This recruitment event, which attracted 25 000 visitors, was the opportunity for the SMCP CEO, Isabelle Guichot, to be interviewed about “her vision and strategy for an international fashion Group”, around recruitment and sustainability challenges.

SMCP and SANDRO also took part to a Master Class on “sustainability issues in the fashion sector”. Damien Pellé, Group Sustainability & Communication Director and Khalida Chami, Transformation & Sustainability Director of SANDRO were on stage with the famous business school ESCP.

• SMCPlanet

2 – How Claudie Pierlot reduces its environmental impact in stores?

For more than 6 years, Claudie Pierlot no longer destroys its unsold items or decorations. After being in stores, they start a second life:

• Lightboxs: at the end of the season, the lightbox provider recycles them to make insulation for roof or house.
• Windows decors: depending of the season, the decorations are given to hospitals, fashion schools…or others are reused in outlet stores.
• Unsold items: after being sold in oulets stores or during staff sales, the remaining unsold items are donated to associations such as AIDES or Apprentis d’Auteuil high school. For more than 4 years, our 4 Brands have been donating unsold items for the training of the Sales NVQ students of this school. Thanks to this, they have also the opportunity to open an “educational store” to train as a sales advisor.

E-ticket: the implementation of the e-ticket at Claudie Pierlot was well ahead of the definitive ban on the systematic printing of sales receipt in France.

The Brand is always looking to go further and the marketing teams work on new ways to create more eco-friendly decorations.

• SMCPeople

1 – The “SMCP Retail Lab” has been launched!

The official launch of the omnichannel sales advisors training took place in Paris on January 30th, 2023. The event brought the tutoring store managers and the students, the partners EMA SUP & Institut Français de la Mode, the internal sponsors as well as the project team together.

The introduction was made by Isabelle Guichot, followed by Nathalie Malavoy. Then, participants exchanged views and attended an acculturation session on the Group presented by Hélène Saladin and practiced in work situations in a warm atmosphere.

Since then, the students have started their training at EMA SUP, taken a course on fashion culture at Institut Français de la Mode, and a masterclass dedicated to the discovery of our Brands. They have also integrated their point of sale.

2 – Back to the Diversity & Inclusion survey

Last October, we asked you to participate to a major internal survey on Diversity & Inclusion. Now it’s the time to give you a first feedback. 53% of you responded to this survey.

70/100 is our general rating which is a very good result as a first survey and makes many of you consider SMCP as a tolerant company, open to all diversities.

Results are rather well balanced on the 5 themes listed above and many of you, among all BUs, fostered one common workstream: disability.

You want to see things progress especially on:

• Disability: set up more regular awareness actions, as well as recruitment of people with disabilities.
• Multigenerational: highlight knowledge transmission between generations.
• Social & cultural backgrounds: communicate more on our actions and raise more awareness.
• Overall, on associative life and local ecosystems: see greater commitment and actions by the Group.
• Finally, you appreciate our commitment to women in our company, and want us to continue our actions to promote greater equity within the Group.

Based on this feedback and thanks to the audit of our HR processes and data, it is now time to start writing our D&I strategy for the years to come.

1 – SANDRO

• Spring / Summer 2023 Campaign: REALITY (?)

Which reality are we living?

Which reality are we creating?

Reality (?), directed by Atelier Franck Durand for SANDRO, is questioning our individual perception of reality.

Each of the protagonists in this film follows a series of artistic experiences. This journey leads them to rediscover the essence of reality: nature. To unite with others and with themselves.

In a time of digital revolution, the artist asks the question of freeing himself from virtual servitude and experiencing reality again. Leaving behind our digital twins, and reconnecting to reality through art and nature.

• SANDRO Genderless

Discover the SANDRO unisex pieces which the woman borrow from men’s wardrobe to make it their own.

2 – Maje

​Spring / Summer 2023 Campaign: Pop Icons

All their looks are iconic and each of their appearances are​ captivating. Britney, Madonna, Beyoncé, Christina or Jennifer are​ idols of the 2000’s who still inspire us today. For the SS23 collection,​ Maje plays with their styles, attitudes, and boldness to create a strong​ and assertive campaign.​

Pose like an Icon​

The hypnotic look, the strong and even exaggerated attitude, and​ the assumed style; being an icon is a way of posing, of thinking, of​ dressing and of being, who makes fun of comments and plays with clichés to seduce the entire world and conquer the universe.​

Live Larger​

These icons are more famous than any statues and taller than any​ building in Dubai or in the USA. References of style and emblems of​ pop culture, they are everywhere. Their legend crosses oceans and​ borders. While some people’s eyes are fixed on the stars,​ icons take over planet Earth.​

3 – Claudie Pierlot

• Spring / Summer 2023 Campaign: L’ALLURE

Above all, Claudie Pierlot represents a story of style. A style composed of occasionally updated basics, stripes, dots, blues, new workwear, and signature accessories. It also stands for deep Parisian roots, from Café terraces where you daydream of elsewhere to streets where you admire the architecture. Claudie Pierlot has reinvented the wardrobe of the Parisian woman in search of timelessness. That’s our classics.

• MY FIRST LOVE

LOVE, WITH A CAPITAL L

A podcast, a piece of music, a design, a person: there are so many reasons that you might fall in love. At Claudie Pierlot, we like to declare our love loud and clear, with plenty of pink and iconic accessories.

Did you say ‘Love at First Sight’? (We certainly did!)

4 – Fursac

• Spring / Summer 2023 Campaign

Fursac Summer 2023, sees Gauthier Borsarello draw on the codes he holds dearest. The collection was unveiled at la Cité de l’Architecture et du Patrimoine in Paris. The glass monoliths and the clean lines of the rails made especially for the occasion punctuate the minimal and refined interior.

The stripped back environment speaks of the Fursac man: impertinent and elegant, his natural panache and the obvious pleasure he takes in dressing both for himself and the delight of others. Typically French, this season sees Fursac’s need for speed and warmth come to the surface, reinterpreting outfits normally reserved for sailors and racing drivers.

• FURSAC CELEBRATES LOVE

SANDRO

• UK – London Selfridges (women renovation)