![SMCP - Sando Maje Claudie Pierlot Fursac](https://www.smcp.com/app/themes/smcp/dist/images/logo/smcp-white-3.svg"){kind=logo}
Like every month, your SMCP newsletter has mixed all of the latest news from the Group and our dearest Brands. So, what does October hold for us? Important announcement, strong and committed initiatives, preview of SS23 collections, creativity, corporate life... We won't tell you more and we'll let you discover it all. Enjoy your reading!
The Group has grown fast over the past few years, especially in Asia, and the organization must now reflect the maturity of the respective markets. China accounts today for roughly 20% of our total sales and, depending on the years, is one of the biggest markets for the Group.
In this respect, it became obvious that we needed to establish mainland China as a separate BU – in addition to North America and APAC- and it is something the Group has been thinking about for a few months now.
This approach has also been reinforced by the geopolitical and sanitary situation in the region, and by the fact we need to act with greater proximity and adopt a more local approach within our client strategy in such a key market.
Consequently, a new BU encompassing the mainland China market during the first phase, and Greater China market during the second phase, mid ‘23, will be created and led by Jimmy Lam (since October 1st). We warmly congratulate Jimmy who joins the Comex as CEO of China market.
We thank Stephane Ledru, who has been the one behind the Group’s vision and fantastic development in Asia from the start and keeps the APAC region management.
He will help Jimmy in setting up the new configuration. And he will organize the allocation of regional/transversal functions per BU over the transition period. Some support functions will be operating with a dual reporting line (China and APAC) for a few months.
Stephane’s entrepreneurial spirit will be crucial to future APAC developments as well as to handing over the keys of our China business to Jimmy.
We wish them both a lot of success!
The Second Hand revisited by Maje
A new era is opening up for fashion. That of the circular economy and exchange. Maje accompanies this revolution and launches its Second Hand service.
Extending the life of one’s clothes implies conscious and reasoned choices. Current standards must be rethought, new rules of the game must be adopted to create a more responsible fashion together.
Service launched on October 26, only available in France.
In order to go even further in its actions for a more responsible and sustainable fashion, Sandro SecondHand extends its borders and is now available in the United States.
Discover the Second Hand pieces here.
In order to pursue our commitment to energy sobriety, the Group and its Brands are making strong decisions in their stores.
We have already decided to go beyond the legal requirements and to turn off our lighting from 11pm to 7am in France and Europe, in order to limit our impact on the environment.
From now on, the lighting in all our European stores, i.e. 382 points of sale, will be switched on at opening time. Outside crisis periods, the lights will be switched off at closing time or at 10pm at the latest, depending on the location of the store.
This goes hand in hand with other actions that have already been underway for several years, such as the widespread use of LEDs in our points of sale, the installation of presence detectors in our stores, etc.
We are thus continuing our commitments.
SMCP mobilizes with #PinkOctober during the Odysséa Organisation race! ?
More than 50 employees from SMCP, Sandro, Claudie Pierlot and Fursac took part in the Odysséa Race on Sunday, October 2nd in Paris.
Our SMCP team was a part of the 34,000 women, men and children who ran or walked to support the fight against breast cancer.
This great enthusiasm have raised 605,000€ which will be donated to Gustave Roussy and to the Prolific association for breast cancer research.
We are proud to be part of the initiative ! A huge Bravo to our runners and thank you for your commitment!
First of all, with the Odysséa race we just mentioned above but also with other events:
At SMCP and our Brands, we‘d rather find the right person than the right CV!
Therefore, we initiated for the first time a recruitment campaign without CV for Parisian retail candidates to highlight motivation and personality.
Following these 2 days of recruitment, the feedback was very positive from our internal recruiting teams as well as from the candidates who all showed up on the day.
87 employees from our Parisian headquarters lived an immersive experience on sexist behaviors at work.
These workshops were very much appreciated and led to discussions. A way to raise awareness and help our employees identify behaviors that would never be tolerated within the Group
D&I is at the heart of our actions on our Sustainability pillar #SMCPeople. New workshops will be organized during the European Weeks for the Employment of People with Disabilities (EWPD) in November.
Sandro welcomed Nathalie Lebas-Vautier, co-founder of GOOD FABRIC, for a training for the Production and Sourcing teams.
The theme: Sustainability issues concerning the materials most used by the brand, from cotton to leather.
The goal: to support the teams in their efforts to offer ever more responsible collections.
For the Fall-Winter 2022 collection, 50% of the collections contain more than 50% certified materials. The goal is to reach more than 85% by 2025.
Sandro introduces a reusable package on its French SecondHand website. In collaboration with Hipli, the reception of this type of parcel is offered as an option on the website of SecondHand in France. The package, made from a material designed to last and recyclable at the end of its life, can be reused up to 100 times.
How does it work?
Upon receipt, the customer folds the package following the instructions on the back. To send it back, he just has to put it in any yellow mailbox of the French Post Office. Thanks to the postage printed on each parcel, it comes back to Hipli‘s workshop in Le Havre, where each parcel is cleaned, repaired if necessary and put back into circulation with the partner e-retailers.
The impact?
Claudie Pierlot was committed to rethink fashion. As a born entrepreneur, she created iconic pieces made to be worn and last year after year!
This ambition gave birth to Claudie Cares, its mission for a more responsible fashion, which values the clothes but also the women who wear them.
Laure Betsch and Camille Le Gal are the co-founders of Fairly Made, a French start-up from the Green Tech. They decided to support SMCP Group and Claudie Pierlot in its environmental and social approach by bringing more transparency and traceability to the manufacture of the collections.
This independent company figures out the path of the garment from weaving to display. The details are available on the QR code for more than 100 references on the Claudie Pierlot labels.
Its goal: 100% of our products traced by 2025!
To present its Spring-Summer 2023 collection, SANDRO organized a Press Day in its new store at 91 Avenue des Champs-Elysées (Paris) on September 29th. It was an opportunity for the press, retailers and influencers to discover the collection but also this new concept store just opened.
Born in the United States, Hot Stuff is a creation of Alfred Harvey, published in 1957 by Harvey Comics. Despite his hellish origin, this little red devil with a mischievous personality seeks to do good around him.
The iconic comic book character is worked into patches on college jackets, jersey T-shirts and sweatshirts. The capsule collection also features a cardigan, two pairs of socks and a cap.
Hot Stuff is represented in its original 1960s version; an aesthetic that echoes the brand’s vintage universe.
4 cities have been selected- Bordeaux, Stockholm, Milan & Amsterdam – to host an evening event to promote the BELIEVE collection.
The concept: an influencer, previously selected by the Brand, gives her local community the opportunity to win tickets to experience a unique styling session with herself, in a SANDRO store. Followers could come with their +1, for a total of 20 participants per event.
This event was an opportunity to let people living in the city discover the store and the collection as well as to get advice, discuss over a cocktail, and win a piece of the BELIEVE collection.
For the SS23 collection, Maje gathered during Paris Fashion Week more than 400 profiles at the presentation.
The event took place on the 28th of September at Maje headquarters. The global feedback around the collection, from press, talents & influence was very positive and optimistic. Key wording used around the capsule: Youthful, fashion, Miami & Y2K vibes and colourful.
After a first episode in the streets of Paris, Maje has a little close up into the intimacy of the star. In her building hall, still in Paris, Taylor’s daily life is accelerated through the camera of Grégoire Dyer. A familiar place of passage witnessing small stolen moments.
In rhythmic cuts, Taylor lives her real life; both dynamic and exciting.
In front of the cameras as well, she oscillates between being polished and being free. To go out in Paris, to do her grocery shopping (and drop them too!).
Between reality and fiction, we are getting used to people like Taylor becoming stars of our daily lives. After memes and selfies, Maje explores in its Fall/Winter’22 campaign, another facet of this new relationship to manage.
Anouck is turning 5! No birthday party ahead, only celebrations to pay tribute to our line of iconic bags. Endearing, charming, elegant: our Anouck bag has been carried by thousands of women since its launch. This square shape bag and its characteristic round buckle sparked off a real movement for the brand. Ranging in a from light to dark colours, from supple to stiff materials, from oversize to clutch: Anouck owes its fame and strength to all these variations. And now, to celebrate its 5th anniversary, say hello to Anouck’s little sister: the Anoushka bag. Cheers to you, Anouck!
To mark the presentation of its SS23 collection, Claudie Pierlot invited the friends of the brand to l’Epi d’Or, an iconic Parisian brasserie founded by Elodie and Jean-François Piège. This 100% Parisian establishment welcomed journalists, influencers, and other opinion leaders in a warm and authentic setting for the day.
To celebrate the new collection, Claudie Pierlot invited Christelle Yambayisa and her Paris photography exhibition, Laurie Darmon singing a capella with her guitar and illustrator Roxane Damidot, who created portraits of our guests.
Amidst music, coffees and popular bistro cuisine, the guests were able to discover the new designs. Claudie collars (our own Peter Pan collars), polka dot motifs and signature trench coat were on the menu.
A pop-up space at Galeries Lafayette
From 31 October to 15 November, Café Claudie is settling at Galeries Lafayette Haussmann (Paris), in a pop-up space on the second floor opposite the Claudie Pierlot corner. For this second edition, Café Claudie is opening its doors to the brand’s customers and all Parisians.
Loyal to Parisian cafés, they will be able to enjoy this warm and friendly meeting place, while sipping espressos, Americanos or cappuccinos prepared by the Lavazza baristas.
They perfect opportunity to discover the Claudie Pierlot collections and be entired by the aroma of coffee… Sit in or takeaway.
An unmissable place to meet from Claudie Pierlot
Claudie Pierlot is continuing to put down its Parisian roots with a third Café Claudie location in its new boutique at 61 rue Pierre Charron in the 8th arrondissement. Opening Soon.
Right at the heat of this pop-up, Café Claudie creates a new, more intimate place to meet.
The Fall-Winter 2022 collection makes its comeback by taking a break on London cabs.
From October 19 to 25, discover the Fall-Winter 2022 campaign on a Parisian street corner.
SANDRO
MAJE
CLAUDIE PIERLOT
