SANDRO is committed to a more responsible and sustainable fashion, and is partnering with Fairly Made® to offer its customers detailed and transparent information on the traceability of its creations.
Fairly Made® is a French start-up with an independent mission, in charge of collecting information from all suppliers involved in all stages of the production chain of the SMCP group brands, processing this information and calculating a traceability score.
As of the Spring-Summer 2022 collection, via a QR code on the product label or directly on the product page of its website, SANDRO reveals in full transparency, the information relating to the suppliers involved in each stage of the production chain. From the origin of the raw materials, to the manufacturing and processing plants, to the kilometers traveled before arriving in the warehouse, the traceability sheet details these steps as well as the traceability grade attributed.
Initially available on a selection of pieces, SANDRO wants 100% of its collections to be traceable by 2025.
This joint project is part of a broader approach of the Group and our Brands. Indeed, for several seasons, SANDRO has strengthened its efforts to contribute to the transition towards a more responsible and sustainable fashion. In 2021, the French brand inaugurated SANDRO Seconde Main, a platform dedicated to the resale or purchase of pieces from past collections. The same year, a capsule of upcycled pajamas accompanied the launch of the SANDRO solidarity fund. In 2022, nearly 50% of the women’s and men’s collections are eco-responsible. On a daily basis, we act at each stage of our value chain to transform our model in order to preserve natural resources and ecosystems, limit our impact on global warming and improve the working conditions of our employees and subcontractors.