October 21
Magazine #10

What has October got in store for us?

Apart from Fall arrival, drinking more good hot tea or coffee, the return of warm sweaters and the shimmering colors in the streets... SMCP and its Brands took advantage of this to stimulate their creativity, to get involved in their Sustainability approach and to keep making us travel... You have all this at your fingertips in your SMCP Magazine, so enjoy your reading!

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Global News

1 – Sandro launches its Second Hand Service for a more sustainable and responsible fashion!

 

Since 1984, Sandro’s creative teams have been creating ready-to-wear and accessories collections that combine elegance and casualness while expressing a certain idea of Parisian allure. Each piece is designed to capture the trends of the times, but is developed and manufactured to last. Convinced that the durability of the collections goes beyond the season for which they are made, Sandro wishes to open a new chapter for them, responding to today’s concerns, by proposing its Second Hand service.

THE CONCEPT 

Sandro wanted to make the process as easy as possible for people wishing to resell their products and simplified each step as much as possible.

After filling in a form on the Sandro Second Hand website, the seller sends his pieces to the Sandro teams. After authentication and quality control, a voucher is immediately sent to him. This voucher allows the seller to purchase new Sandro pieces in store or online. Then the Sandro teams handle the collected second-hand pieces back on sale on the platform, thus offering a qualitative shopping experience in line with the brand’s image.

Select the Sandro pieces you no longer wear and go to https://secondemain.sandro-paris.com/ to write this new chapter with us!

Service only available in France

2 – Maje x Varley

Judith Milgrom and Lara Mead respectively Founders and Creative Directors of Maje and Varley share their universes in a limited edition capsule collection.

Inspired by the contrasts and similarities of both brands, bringing together sport and fashion, technical and playful, they imagine a mix of modernity and versatility to allow women to have the confidence to express themselves.

Gathered in Paris in the Maje Studio, Judith and Lara worked together to create the sexiest, sportiest and grooviest collection, which can be worn to the gym but also on an urban look.

To shop this limited-edition collection, click here.

  • Pop-Up Chengdu, China
  • Event London, UK
  • London, UK
  • Paris, France
  • Pop-Up Chengdu, China
  • Event Madrid, Spain
  • Saint-Honoré Paris, France
  • Selfridges London, UK
  • Pop-Up Chengdu, China
  • Stockholm, Netherlands

3 – FURSAC, Richelieu Paris: Flagship’s Reopening

 

“My story for Fursac starts in the early 1960s, on the Grands Boulevards, at Golf Drouot (Paris, France). It was the nightclub for the anti-fashion victims of the Right Bank, a springboard for budding rockers. The entrance was on rue Drouot, the club was in the basement of a brewery and opposite a mythical tailor who became our first boutique in 1992, at 112 rue de Richelieu. This boutique therefore plays a special role in the history of the brand,” says Gauthier Borsarello – Creative Director.

 

With a surface area of 124 m2, the Richelieu store reopens its doors and presents the brand’s entire French wardrobe: from tailored clothing to casual pieces. Under the leadership of Gauthier Borsarello, the architectural concept was completely rethought with the architectural firm Lecoadic-Scotto and the artistic director Franck Durand.

 

“For this project, we thought – before aesthetics – about the way in which the clothes and accessories should be most finely staged: making sure that what is presented is the architecture, and not the other way around,” explains Yann Le Coadic and Alessandro Scotto – architects, before adding: “In this sense, we favored a palette of luminous tones, an airy space, and an immediate perception of the architecture.” Based on its history (historic flagship and Grands Boulevards district), the idea was to find the customs of the Parisian store:

  • a central counter that is also a large glass display case,
  • a sequencing of spaces: it was important to recreate this idea of rooms to give rhythm to the customer’s visit,
  • large windows on the street,
  • a choice of appropriate materials (mosaics, woodwork, mirror panels).

 

Finally, the Richelieu store was conceived thanks to precious exchanges with all the actors of the brand – a “four-handed” work that allowed to capture the vibrato of this great French brand” conclude Yann Le Coadic and Alessandro Scotto.

4 – Claudie Cares with Pampa

 

Claudie Pierlot launches its influence campaign Claudie Cares in partnership with Pampa. Back to work, yes, but in style! Fashion is no longer just about putting on clothes. Swinging colours, mixing materials. No, dressing up is about expressing yourself, making a statement, breaking free and conquering. With pieces that make sense, that tell a story: yours. Pieces that will stay with you for a long time. Standards of good humour. Pieces that make you feel good.

5 - Claudie Pierlot is involved for Pink October

Claudie Pierlot has always been committed to associations that put women at the center of their actions. That’s why it was important for the brand, to join Ruban Rose for the fight against breast cancer.

Donations made to the association will, among other things, finance awareness campaigns and encourage regular follow-up, as well as research and innovation programs in France.

Find out more here!

6 – Fursac Musique #17 – Simone Tondo

Simone Tondo was born in Sardinia (Italy). Based in Paris since 2009, he is chef/owner of Racines restaurant in the 2nd arrondissement of Paris. His playlist surely recalls his origins as much as his encounters, new friendships or trips…

To listen here!

7 – SMCP sets up a crisis management process!

Like all listed companies, it is SMCP’s turn to set up its crisis management process.

This alert and crisis management process allows us to activate a quick, global and coordinated action to face sensitive situations. It is a valuable tool that has already proven itself.

 

It is accessible to all as a preventive, informative and operational tool. Its objective is that everyone (re)knows and appropriates the way to react to any eventuality of crisis, from the most minor to the most important.

 

For more information, you can refer you to the employee guide that you can find at any time on the Intranet!

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Sustainability Culture

1 – Focus on Fursac stores

 

With the desire to increase its commitment in terms of Sustainability, especially on the SMCPlanet pillar, Fursac is working to reduce the environmental impact of its stores. We tell you more!

What is behind the materials used?

  • WOOD: The wood used comes from sustainably managed forests with an FSC or PEFC label
  • WALL COATING: The coating applied is made from a mixture of natural materials with a very low VOC (Volatile Organic Compound) emission rate, contributing to a healthier indoor air.
  • MOSAIC: Botticino’s mosaic is made in Italy using a process specially designed for Fursac that reuses marble slab scraps that would otherwise be sent to landfills.
  • LIGHTING: A new concept has been developed to switch all light sources to LED

What about technology and waste?

  • LIGHTING: Store lights are put on a timer to ensure that the store is turned off at night
  • WASTE: When possible, construction waste is sorted for recycling
  • FURNITURE: Furniture is reused as much as possible for maintenance or renovation of stores when possible

Fursac intends to go even further by thinking about air conditioning and sourcing, by constantly monitoring technological advances and solutions that would improve its impact on the environment!

2 – A clock for our windows?

 

As part of our Group Sustainability approach, SMCP’s Maintenance department is working on the reinforcement of clocks in our stores in France and Europe. Indeed, in order to respect the lights out legal obligations of the stores lighting between 1am and 7am, SMCP wishes that all its point of sales in France and in Europe to be equipped with programming clocks. These will enable windows to be automatically switched off at night. The Group has chosen to go beyond the legal requirements and to turn off its lighting after 11 p.m. to limit its impact on the environment even more.

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Creative Update

1 – SANDRO x Mr. MEN and Little MISS©

For the 50-year anniversary of the series, Sandro spotlights Mr. Men and Little Miss © mythical characters.

Created in England in 1971, illustrator Roger Hargreaves brought to life a variety of characters, each of them singularly symbolising a human behaviour. Throughout the years, these characters have entertained many generations and have become recognisable throughout the world.

Today, every member of Sandro’s Parisian creative studio remembers having one of these colourful books between their hands. These cheerful and smiling characters are like Proust’s madeleines to the studio team. Because of their colours, expressiveness and sense of humour, these little people caught the attention of Sandro’s designers who wanted to celebrate them in their own way. Knitted onto pullovers, printed on tee-shirts and scarves, or patched on hoodies and accessories, Mr Happy, Mr Daydream, Little Miss Fabulous and their friends are displayed on many womenswear and menswear pieces. They are a reflection of human emotions, joyfully represented on Sandro’s Fall-Winter collection.

  • Mister Happy
  • Little Miss Sunshine
  • Paris, Francs Bourgeois, FR
  • Paris, Galeries Lafayettes, FR
  • Paris, Galeries Lafayettes, FR
  • Mister Strong
  • Little Miss Fabulous
  • Paris, Saint-Honoré, FR

2 – Maje Episode 2#AWAYWITHMAJE

Discover the Episode 3 #PARTYWITHMAJE on maje.com website…

3 – GREETINGS FROM COLORADO x Claudie Pierlot

Claudie Pierlot heads for the great West. The cooler weather is gradually approaching. But, no matter: we’ve been chasing down the last few rays of sunlight. A landscape of unspoilt deserts and glowing red mountains made in America. This winter, it’s time for a wild getaway.

4 – SWEATSHIRTS x Fursac

Inspired by 1940s American sportswear, our crewneck and hooded sweatshirts feature edge-to-edge or “flat-lock” seams that prevent excess thickness. Ideal for a casual look with 5-pocket pants and loafers.

4

Digital Elegance

Sandro launches its new training course: Maison Sandro Identity!

 

This season, in order to enable all Sandro collaborators, to immerse themselves in the world of the Maison and to complete the inspirational video, the Brand unveils its new training course: Maison Sandro Identity!

Gradually unveiled from October 26, the history of the House, its values, its definition of style and its know-how, through anecdotes, key moments and singular explanations… are not to be missed

1 – Top Posts

2 – SMCPress

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Made with Passion

1 – FURSAC, London - Chapter 2

Located on Marylebone High Street, this 100m2 shop is Fursac’s second London opening after King’s Road in October 2020. The brand presents its complete French wardrobe, from tailoring to casualwear, in an architectural environment.

 

The space is bright and houses a mosaic referencing the brand’s Grands Boulevards de Paris heritage as well as furniture and fittings inspired by the 1930’s.

 

“The French style I work with at Fursac is inspired by the 1960’s to 80’s. In this period, Anglo-Saxon music and sub-cultures heavily influenced Paris and France more generally. I’m very happy to be opening this second shop in London, a city that continues to inspire us so much.” 

Gauthier Borsarello, Creative Director

 

“We are very happy and proud to be opening our second shop in London. I am convinced about the potential of Fursac’s French style in the UK market. This opening is part of our wider strategy to expand internationally with more openings to be announced over the coming months.”

Eline Kousourna, CEO

2 – 10 Openings & Renovations for this month!

 

SANDRO

France – Besançon (women)

France – Roubaix (outlet unisex)

Korea – Shinsegae Jeju Premium Outlet (outlet unisex)

 

 

MAJE

China – Shenzhen MixC

Korea – Shinsegae Jeju Premium Outlet (outlet)

France – Lille (corner Printemps)

 

 

CLAUDIE PIERLOT

France – Pau

France – Lille (corner Printemps)

 

 

FURSAC

UK – London Marylebone

France – Paris Richelieu