2021-07 - SMCP

Sunglasses, summer clothing and sunscreen, whether you are completing your suitcase or returning from holidays, your SMCP Magazine is always there to share sunny news with you ☀

It's summer and the time to take a little break to listen to the latest news from the Group and its Brands, to soak up the latest current events or to dive into the Sustainability module...

Fresh drink in hand? You are ready to read your SMCP Magazine!

1

Global News

1 – Message before Summer Break from Daniel Lalonde – SMCP CEO

2 –SMCP launches its Sustainability Module on MyLearning!

Take advantage of the summer period to discover or rediscover the Group’s Sustainability strategy and all the strong and committed initiatives of our Brands, a module led by our Group HR and Sustainability Director.

Congratulations to all the teams who worked on this project!

It’s here.

3 – FURSAC Musique #15 – Christophe Martinon

Christophe Martinon aka Music for Tourist is one of the hardest working DJs in Paris and a respected digger on the European scene. He played in the best clubs, from New York to Paris, from disco to everything.

Musical director for Comme des Garçons, he has been behind their shows soundtracks for five years. He’s running the well-known radio show “Music for Tourist” on Rinse France every first Monday of each month.

⠀

Available on:

2

Sustainability Culture

SMCP continues its commitment to the Apprentis d’Auteuil!

For the second consecutive year, our Brands have made new donations of clothing to the students of the Apprentis d’Auteuil in order to supply their stock and sustain their educational boutique.

In order to best represent our Brands during the opening of the Boutique, each student received a complete SMCP professional outfit: 2 outfits per student (suits or clothes for girls) as well as an outfit for a professional interview or an oral exam/test.

The Boutique is at the heart of the project and is exclusively supplied by the donations from our 4 Brands, which enabled them to open 5 times this year, on some key dates*. This gives the students of the NVQ sales program the opportunity to practice sales exercise in real conditions, to improve their apprenticeship, customer advice and sales ceremony.

In addition, the profits from these sales are used to professionalize the existing equipment. This year, the Boutique was equipped with fitting rooms, mirrors, additional furniture for a larger sales area and shopping baskets for the customers. The other part of the profits was donated to the Apprentis d’Auteuil to support other projects of the network.

The €27,000 profits made this year will allow them to invest in a digital cash register next year, which will facilitate stock management and the professionalization of the Boutique, as well as to finance a trip to Paris.

The unsold goods, nearly 300 pieces, were distributed to the association La Cravate Solidaire.

We are delighted to be able to invest in such a project, which is committed, significant and large-scale, and which has an impact on many young apprentices. We do not intend to stop there, with a forecast of 5 new openings next year.

Congratulations to all the teams who have worked closely or remotely on the success of this beautiful and lasting partnership!

*The Boutique is a space located in a castle, open to the public on an occasional basis.

3

Creative Update

Farm Animals - Sandro

Colorful animals’ prints are displayed on the Sandro essentials. Hoodies and t-shirts come in pale green, off-white, pink and black, bringing some fun to the first drops of the Fall-Winter collection.

These pieces were made from recycled material, thus limiting the effects on our environment, such as cotton from organic farming. Its cultivation minimises water consumption and chemicals, making it a product that is respectful of both people and the environment.

Take a look at the influencial posts on Instagram!

MAJE – Episode 1 : FITTING ROOM

The new Maje campaign will take place throughout the 2021 Autumn-Winter season with three out-of-time episodes. Life, movement, effusiveness and all those places where we enjoy playing. Maje girls are enjoying the pleasures life has to offer again, and their joy is catching.

With Blondie’s irresistible voice in the back, they have gained new vital energy.

First episode: A fitting room, the others in a number of places, all similar to a “feel good” movie where excitement prevails over reason.

Travel with Claudie Pierlot !

Claudie Holiday

Whether you are heading to your grandma’s house in Vermont, to Sicily markets, Bali beaches, Corsica landscapes, or just enjoying some quietness at the office, Claudie Pierlot follows your summer adventures, even the craziest ones! Your suitcase? Full of our iconic creations! Happy? You send us back the love by sharing us some memories under the shape of holiday mood pics and short films. Vacay mood on ?

@blackbeautybag
@hellooobeauty
@roseandpunani

ZANZIBAR

The longest summer. The month of July. At the very last minute. You book your ticket for a long-haul flight to Zanzibar (why not?) without a return ticket. In your suitcase for this impromptu holiday, you’ve packed everything you needed to blend in with the landscape. Who cares whether you go back to the office?

Fursac's Summer Prints

Drawing inspiration from nautical clothing and prints from the ‘50s and ‘60s, Fursac presents a collection of short-sleeve shirts, cotton trousers and swimming trunks as vibrant as the summer.

Thus proving that if prints rise for a second time, style can be as unique and triumphant as the sun.