2021-05 - SMCP

This month tastes like a sour candy!

May 2021 rhymes with a global recovery, the return of flouncy dresses and silk blouses season with the launch of Ceremony capsules, and most importantly Brands developing and renewing themselves through their stores concept, their digital communications and their Sustainability commitment. Our new chapter is well and truly launched...

In this month of reopening for all points of sale in France, we also wish a good back-to-work to all our retail teams! ??

The SMCP Magazine is on the lookout for the latest news, take the time to discover them during a sunny break. Good reading...

1

Global News

1) Important announcements for the Operations & Transformation service!

In order to give a real boost to our One Journey plan and strengthen our Digital & Operations teams, SMCP makes its organization evolving.

We are delighted to welcome Marie-Caroline Bénézet as Operations and Transformation Director since May 19.

Her direct reports will be:

Marina Dithurbide, Supply Chain Director,
Sylvie Quandalle, Chief Information Officer,
As well as Inès Muguruza, promoted to the newly created position of Transformation Director.

2) A new country for Sandro & Maje

Our 2 Brands get through a new milestone while opening their doors in a new country: Malaysia.

We wish a lot of success to the local retail teams and congratulation to the ones who work on this great project!

3) SANDRO Saint Honoré x Stephen Ormandy.

“The art of geometric abstraction, shapes are colors. ”

Sandro is pleased to announce the reopening of its Parisian flagship located at 259 rue Saint Honoré.

This new space, designed by the creative teams of the Maison unveils a new architectural concept, with eco-responsible materials, to offer our customers a warm and artistic experience.

A new setting devoted to Art, with paintings and sculptures of the artist Stephen Ormandy.

In order to promote this new concept and support the reopening, a communication campaign has been set up on May 19th through social networks, influence and a dedicated sales ceremony. It’s your turn to play!

Enter Stephen Ormandy’s artistic universe with the help of the Instagram filter specially designed for this occasion, via the application on your mobile.

Share your story with the hashtag #SANDROXSTEPHENORMANDY.

4) Maje's High Summer

This summer Maje is bringing the sun to you with a 100% organic cotton capsule collection. A colourful take on the classic, loose-fitting floral dress, in a patchwork of summer colors mixing orange, blue, yellow, purple. Mini skirts, bralettes and dresses that are light, ruffled and floaty. Airy cuts allow you to move naturally and freely – you’ll feel completely liberated. Let’s live, let’s dance and, above all, let’s dream. It is summer after all.

All the pieces in this new capsule collection are made of 100% organic GOTS-certified cotton. The vibes of Maje this summer are light and responsible. Now more than ever, let’s Dream Tomorrow.

5) YES, NO or MAYBE?

THE CONCEPT by Claudie Pierlot:

I SAID YES, NO… MAYBE ? ?

Who said special occasions and formalwear was out? This year more than ever, slipping on a nice dress is all about self-care. Whether you’re on the Normandy coast, or in front of the most stunning fountain on the block, what if now was finally the time to choose yourself and just say yes?

A MOMENT OF MADNESS

After months in tracksuit, now’s the time to imagine the ultimate contract – your own, that you sign with your soul mate, your BFF or yourself. This summer, we might be in small groups but we’re still going strong. On your own or with somebody else, A DRESS (a white one obviously) in waffled cotton or eyelet embroidery goes with any occasion. No photographer on site? No probs, just act like there is.

QUE SERA SERA

Whether you’re dreaming of speeding things up, celebrating the loves of your life or filling your living room with flowers, we all feel the need to PARTY. Topless under a WHITE SUIT, you’ll soon be in the mood again. Whatever happens, now you’re back on track.

A BREATH OF FRESH AIR

Things not be quite there yet, but look forward to better days with a printed dress. BLUE FLOWERS, maxi dress with puff sleeves to die for. Wearing a denim jacket with ’80s sunglasses, try a new twist on a BABYDOLL SILHOUETTE, and a devil-may-care attitude. That’s the spirit. With a cooler under your arm, a lovely sunset on the horizon, and glasses to drink each to others’ health… You’ll remember this wedding or these afternoon drinks all your life. Mission accomplished!

We said YES! Or MAYBE? Or whatever!

Claudie has launched an Instagram contest until May 23 to highlight her concept.

So, in order to win a voucher, would you be more Yes/NO or Maybe?

To keep up with the latest news, follow Claudie Pierlot’s account @claudiepierlot.

6) Fursac’s Last Stand

Step No.3: “The last stand” / Fursac reinterprets military garments rooted in utility like “cargo pants” or safari shirt, with the single purpose of bringing about unconstrained chic!

7) FURSAC Music #13 – Terry Ellis

New month, new playlist! Enjoy an exclusive selection of tracks from Jamaica to Tokyo •

Terry Ellis was born in Jamaica and lives in Tokyo and London. He works at Beams, as creative director for their sub brand Fennica, that combines traditional Japanese handicraft with designs collected from Northern Europe. He hangs around in record shops.

Available on:

9) SMCP Asia’s Green Lunch

Eating a vegetarian meal means reducing your carbon footprint impact and helping to protect forest and ocean ecosystems. So it’s good for the climate!

To kick start the Earth week, SMCP Asia have decided to go with Eating Responsibly and have a GREEN MONDAY LUNCH.

Founded in Hong Kong on Earth Day 2012, Green Monday advocates for at least one plant-based day per week.

2

Sustainability Culture

Maje starts its rental service!

Three years ago, Maje celebrated its 20th anniversary with a promise to always look to the future, to reinvent itself every day through innovative projects.

It is part of Maje’s DNA to get involved in causes that are dear to their heart so the First Stone denim Capsule was the first step in their eco-responsible commitment. Maje has made the choice of a more ethical and responsible fashion and each season the Brand works to reduce its impact throughout the life cycle of a product.

Following Dream Tomorrow approach, the Brand wanted to offer you a new online rental service that allows you to change your style whenever you want and to treat yourself for every occasion.

Stay tuned!

Mid-June on Maje.com on the “Dream Tomorrow” tab – available exclusively in France