2021-02 - SMCP

Back to our lastest news…

First, we wish you a beautiful New Lunar Year under the sign of the Ox. Let's keep relying on traditional and fundamental values: family, work, commitment, and perseverance!

February also offers us a flavor of Spring with the return of mild temperatures and the sun that warms our hearts and gives way to the creativity of our Brands: Spring/Summer campaign launch for Sandro, launching Claudie Pierlot’s new concept & a celebration of love, pre-launch of the Maje's M Basket, a new opening for De Fursac, and much more?...

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Global News

1 – Together Again with Sandro!

“Today is a big day – the much anticipated launch of our Spring/Summer 21 campaign!

We have designed this campaign with a special focus on the digital and viral. By giving free rein to the photographers, videographers and models, we have created a strong and impactful video, complemented by a series of colour photos. In response to the highly unusual months we are experiencing, it seemed important to us to put authenticity, warmth and sense of community at the heart of our visual expression. This has been achieved with this campaign, embracing poetry, as well as diversity.

This aesthetic renewal also involves a new logo. Contemporary and minimalist, it’ll be rolled out from today and over time, span all of SANDRO’s territories of expression.

To make our brand more visible and desirable, we are supporting this campaign with the biggest media budget ever implemented in Europe, via a 360 plan.

And because more than ever SANDRO relies on Evelyne’s life philosophy: “feet on the ground, head in the stars”, discover a campaign full of positivity and optimism.”

Discover the campaign

2 – Sandro x Jason Glasser

SANDRO collaborates with American artist and musician Jason Glasser to enhance its new pieces of clothing.

Forms, graphisms, colors in motion which highlight the Spring-Summer 2021 Collection!

Dive into the creative thinking of the artist and his inspiration for Sandro.

#SandroParis #SandroArtByJasonGlasser

3 – Discover the new trendy series “FUTURE IS CLAUDIE”

We tell you more…

The Claudix concept is a series named “FUTURE IS CLAUDIE” built around a diverted Netflix. On the program, 3 seasons of 2 to 3 videos each, as well as 3 introductory videos.

Each video highlights its own concept, key messages, and speakers.

Don’t hesitate to visit the MyLearning platform here, it’s worth the detour ?.

Future is Claudie, Claudie is YOU.

Important: the use of the CLAUDIX platform is exclusively reserved for internal use and may not be distributed externally.

4 – Maje celebrates the New Lunar Year

As the New Lunar Year approaches, maje has decided to celebrate it in its own way, , with a dedicated capsule collection.

« 2021 is the year of the Buffalo, a year of family, loyalty and profound feelings – sentiments we are expressing with the gift of one of our lucky medals. We have created a special medal of a little buffalo to carry with you always to bring you luck all year.

The fresh, light capsule wardrobe features tweed and short, body-hugging shapes. Our little buffalo will follow us everywhere – on our bags and in our window displays – for a whole month of celebrations. »

#Maje #LunarYear #CapsuleCollection

5 – The M Basket: Maje redesigns her iconic bag!

The M Basket imagines itself at the beach but goes to the city. Easy to wear, structured to go along with our summer and winter silhouettes. Each piece is hand woven by craftsmen with palm leaves. Faithful to the M, an iconic bag, the M Basket keeps its signature: a molded handle of black or cognac leather, in contrast with the sandy tones of the palm leaf. The mix gives the impression of a certain relaxation.

To celebrate Valentine’s Day, the brand sent the M Basket to its favorite influencers, full of surprises!

Available on maje.com from February 15th and in stores from March 1st.

#Maje #MBasket #ValentinesDay

6 – #ClaudieLovesYou

Laughing, brushing, sharing, creating memories, together. Telling, writing and proving it to each other, face to face or through screens. That “I love you” that resonates so well in the hollow of the ear.

For Valentine’s Day, Claudie is only love and takes us into her world full of fantasy, good humor and poetry.

Claudie Perlot celebrates love in all its forms, and the people who love each other around the world. We start with ourselves, of course: self love that does us good, to reconnect with the essential, ourselves! And also, the love we have for our family, our friends, this family that we choose.

A look at love, as wide as the horizon, as fresh as an inspiration at full lungs.

Everything is a pretext to enjoy life without taking oneself seriously: one idea in mind, love, love, love!

#NewCollection #Summer21 #ClaudiePierlot #ClaudieLovesYou

7 - Training goes on for De Fursac

New training session organized with La School.

The purpose of “The Experts” course is to train 4 store managers (Benjamin, Mickaël, Murat and Sébastien) so they can welcome De Fursac new store managers in the coming months.

During 5 days, these “Experts” will onboard new employees by presenting the Brand and its history, as well as showing the various procedures related to sales, stock management, merchandising and human resources… Then a monthly one–day follow-up will be organized during the first months of integration.