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Your SMCP Magazine is here to take your mind off things and share a maximum of good vibes with you!
November offers us magnificent landscapes, shimmering colors and cocooning moments. It is also the ideal period to stimulate our creativity and nourish our relfection. Let's take the time to take a break, enjoy a hot tea or coffee and discover the new edition of your SMCP magazine. To celebrate fall, we have selected the best of the Group & Brands' current events to let you be carried away, inspired & reassured... Enjoy reading!
Through this video, Sandro wanted to go back over the genesis of the Brand, its essence and its values, share its inspirations, rework its message & enhance its strong DNA.
We let you be transported into the Sandro universe thanks to this inspirational film here.
Maje is coming up with a Holiday that feels just right: sweet and generous, with a more sustainable approach. A joyful, festive and loving time that we can all share, together. A season of full of lucky charms, sparkly dresses and a special ecofriendly Christmas gift capsule: “Remade With Love”.
As is Holiday tradition at Maje: a bright evening capsule that showcases rhinestones, studs and silver sequins. Time to shine! Nostalgia for the Palace years…
When it comes to gifts, there are plenty of choices. Including the Autumn-Winter collection, of course. But also an eco-friendly “Remade With Love” capsule.
Gifts, parcels, Christmas trees and even baubles: we’ve thought of everything. #25DaysOfLove
On its social media from 1 to 25 December, Maje will give its community a gift every day!
Confined but not depressed, Claudie Pierlot keeps in touch with its retail teams by sharing a special edition of its Newsletter every week: good practices, Claudie Cares tips, recipes, cultural moments, free sport or meditation lives on the social networks. To read endlessly…
Sandro launchs its new remote shopping service designed to help us keep in contact with their customers. Nothing simpler to join the experience: make an appointment at your Sandro store for a personalised fashion experience with one of the sales advisors by video link. Enjoy fashion advices, expert suggestions & a new sales experience. Service available over the long-term in Europe and North America.
Even though stores are closed, the Maje teams took actions to develop new innovative services with their partner Yoobic: calls, video shopping, remote payment and bicycle deliveries designed for their customers. These services remain available over the long-term in Europe & North America.
What does it mean? Let yourself be led by one of our advisors to answer any question by phone, discover new pieces of the collection, and benefit from style advices, without leaving home. Pass your order online safely and enjoy free delivery at home.
Every action counts... That is why Sandro is committed every day and has unveiled its new Sustainability page on its eshop presenting its commitments around the 3 Sustainability pillars: Product, Planet & People.
In addition, in order to best inform its customers about its actions and its work on the products, the eshop’s product sheets are evolving and now highlight, with a tag, the items of the Brand containing eco-responsible SKUs.
(Editor’s note: You can find Sandro’s Sustainability page by clicking on the SandroForTheFuture logo next to the “Product Description”.)
#SandroForTheFuture
#MajeUpCycling Maje goes further in its Sustainability commitment, it’s about rethinking the materials used, the ways they create and spoiling us.
For Christmas, Maje presents its first 100% upcycled capsule collection Remade With Love in a limited edition, made with previous collections fabrics, there are loungewear pieces, panties, laptop cases and more, all in bright colours (available in Europe only).
Gift ideas for a more sustainable Christmas.
Last year De Fursac organized a “1 ticket = 1 tree” operation in partnership with Boomforest, association whose project is to reintroduce small forest in urban areas. The idea was simple: for each purchase made in stores or online, the brand made a commitment to plant 1 tree in France.
It is now time to take action, 3,400 trees will be planted in France over the coming months.
Congratulations to Christelle, Emmanuelle, Maxence, Carla, Nicolas, Gaspard and Thomas for their time and their commitments!
De Fursac continues its commitment to various French social actors, by donating clothing from its former collections to the Apprentis d’Auteuil and Cravate Solidaire. These two organizations allow people in social difficulty or in professional reintegration to have access to clothing for their job interviews and to help them access employment.
The Brand will also donate clothing to Mécénats Chirurgie Cardiaque for its “Christmas sale”,which ou profits will allow raise funds for the NGO.
“Great things happen to those who are grateful”
To celebrate the Thanksgiving holiday and to continue on “Sandro’s Family Breakfast” initiative, the Brand decided to donate to City Harvest in NYC feeding 45 families for a whole month.
Congratulations for this effort!
Sandro has invited French singer Clara Luciani to bring her dreams to life through this capsule collection. Alongside Evelyne Chetrite, Founder & Artistic Director of the Brand, she’s designed a wardrobe of 30 numbered and limited-edition pieces.
Tinged with colours inspired by the south of France, her graphic universe is reflected in cool Seventies style, imbued with poetry.
For Evelyne, this collaboration was evident because of Sandro values that Clara embodies and her common philosophy of life “feet on the ground, head in the stars”.
Discover the story that these 2 inspiring women wanted to tell us here.
“They were made for each other. Emily Labowe and Judith Milgrom. It all started with the Autumn-Winter 2020 campaign for which we asked Emily Labowe to be one of our ambassadors. We met someone sensual, beautiful and natural. A woman for today, who launched her brand and created collections of underwear and embroidered knickers under the name Poppy Undies.
Emily is a free, straightforward and inspiring woman. A woman we love. Judith loved her.So we just couldn’t leave it at that, it would be a shame. What if we did something together, instead? Our collaboration, Maje X Poppy Undies, consists of three embroidered knickers cool and original. A bright pink poppy, a flowering cactus and a cute strawberry. Emily’s knickers are everything you need in 2020: sexy and playful.”
This autumn, Claudie Pierlot swings towards ultra retro styling. Strong looks take centre stage, inspired by the Seventies revolution. Meticulously designed, today’s silhouettes feature all the iconic influences of yesteryear.
In a bright, peaceful apartment, the patchwork effect fabric of a long flowing skirt matches the wood and formica backdrop.
In the office, a British checked blazer and faded jeans are paired with a white shirt to create a more demure look. Others will go for a tobacco-coloured suit, enhanced by a black and white jabot frill shirt to echo the official uniform found in the Mad Men office.
The look is more theatrical as evening falls. Slip on a garnet red velvet suit in a fitted cut that’s reminiscent of Britt Ekland being embraced by the Rolling Stones. A deliberately daring and purposely androgynous look, with a decidedly rock vibe.
A mood that’s reminiscent of legendary nights at New York’s Studio 54, celebrated via a flowing jumpsuit with a Memphis print. For looks that span the decades and set the tempo.
Is French elegance that different to British? And how would you define De Fursac’s house style? To mark the opening of De Fursac’s first UK shop, “Conversations on style” asks three authorities on British fashion to share their views on style and a lot more…
Speakers: Donna Wallace (British Vogue fashion & accessories), Ben Cobb (editor, writer & consultant) et Anthony Sylvester (writer & musician)
Overview: Emily in Paris wearing resolutely sharp looks created by Patricia Field, known for her work in Sex & the City or The Devil wears Prada.
This new series, very popular on Netflix, presents fashionable looks with our most beautiful pieces to embody the Parisian style to perfection.
Sandro was inspired by it to offer tips for his salespeople in order to project themselves into the new collection and to nourish their creativity.
Raw Materials and Components Warehouse Manager
His first contact with Maje? Pure chance. For Abdoulaye (aka Mamad), it all began in 2000 while he was walking in the neighborhood called the “Sentier”, at a time when Maje and Sandro had only 10 employees by their side. He confides to us: “I walked past Maje’s place where I met Simon (Judith Milgrom’s brother) who said to me: “Are you looking for work? If so, I have something to offer you.” That’s how the adventure started and has never stopped evolving…
Abdoulaye progressively learns about textile, fashion, fabrics, receiving and sending raw materials to the tailors. He climbed the ranks as the brand evolved: “I grew up, I fed myself, I learned this job. In 2006, we moved from Le Sentier, and that’s when I oversaw stock management and launches in direct link with the style, production and supply teams.”
Then in 2010 with the creation of the SMCP group, Logistics took a new direction and experienced a real expansion. “We realized that we had to see bigger, to leave Paris Intramuros, to see more operational, to set up structured, professionalized & anticipated processes with an activity composed of different poles”. With the acquisition of a new warehouse and an organized supply chain, Abdoulaye took Sandro and Claudie Pierlot’s logistics under his wing, adding to that of Maje. It was then that the Logistics itself became part of the Raw Materials & Components activity.
Today Logistics Manager, Abdoulaye manages a team of 20 polyvalent employees. He shares and transmits his wishes and passion for the job daily. While also learning from his team, and there is nothing more rewarding. “I train new generations. Yesterday I learned and I was taught, and today I have this chance to pass on this knowledge. I am also enriched by them, especially on the fact that what we could do yesterday, now we have to modify, adjust, perfect it in order to constantly renew ourselves.”
You have to love, understand and handle this Logistics. “It’s good to dress up, to wear nice clothes, but the most pleasant thing is to know what you’re wearing.” What is silk? What is wool? Why is such a material used? Why put a zip instead of a button? So many questions which fascinate Abdoulaye and which do not stop to make evolve its job.
Each season we must renew ourselves and adapt to the specific changes in our business, our brands and the Group. “In Logistics, we are at the crossroads of an ancestral know-how that requires experience and expertise and a technical dimension that is always evolving. The strength of SMCP is that we have been able to preserve one and improve the other.”
With its inauguration on September 26th, the 80 m² boutique will be home to the tailoring, urban casual and eveningwear collections in a new architectural concept.
Installed in the Chelsea neighbourhood at 11-13 Duke of York Square, it was obvious to Alix & Elina that the first De Fursac’s boutique outside of France should be in London:
China – Shenyang MixC (transfert)
China – Shenyang Schitech Outlet
Korea– Hyundai Namyangju Outlet
Greece – Athens Golden Hall
Australia – Sydney Homebush & Birkenhead (Pop-up)
China – Shenyang MixC (transfert)
China – Shenyang Schitech Outlet
Greece – Athens Golden Hall
Australia – Sydney Homebush & Birkenhead (Pop-up)
Korea– Hyundai Namyangju Outlet
Australia – Sydney Homebush & Birkenhead (Pop-up)
