October 20
Magazine #10

Who says October, also says beginning of Fall but no reason to be depressed!

This season offers us magnificent landscapes, shimmering colors and cocooning moments. It is also the ideal period to stimulate our creativity and nourish our thoughts. Let's take the time to take a break, enjoy a hot tea or coffee and discover the new edition of your SMCP magazine. To celebrate fall, we have selected the best of the Group & Brands' current events to let you be carried away and inspired... Enjoy reading!

1

Global News

1 - Launch of the SMCP Management Model!

2- Rediscover Sandro thanks to his new Brand platform movie!

 

Through this video, Sandro wanted to go back over the genesis of the Brand, its essence and its values, share its inspirations, rework its message & enhance its strong DNA.

We let you be transported into the Sandro universe thanks to this inspirational film here.

3 – Maje presents its AH20 Collection in digital format

 

France and Europe Retail teams met for a 2nd edition of the Digital Maje Seminar.

It was an opportunity for them to discover the strategic priorities, the Sustainability commitments of the Brand but also the new digital concepts that will soon expand customer experience in store.

4 – Our Asian teams are gathering to celebrate mi-autumn!

SMCP Asia celebrated Mid-Autumn Festival! In China, this festival symbolizes family reunions and all families will appreciate the moon in the evening, because it is the 15th day of the eighth month of the Chinese lunisolar calendar, when the moon is at its fullest. ? ? ?

On this occasion, they enjoyed a delicious meal of “Poon Choi” (Cantonese speciality) for a moment of conviviality and reunion keeping the sanitary measures in mind.

5 – Come and customize your Claudie Pierlot item!

Who doesn’t feel like standing out? To add their personal touch to their favorite clothes? Claudie Pierlot got it.

That’s why the Francs Bourgeois store offered, for a weekend, a customizing workshop by Amy from Studio Jonesie, accompanied by her gourmet break of Maison Plisson… According with their wishes, customers could have their initials, or a small design embroidered free of charge on their boutique purchases.

2

SMCP for Tomorrow

1 – European Sustainable Development Weeks x Global Goes Green

 

These weeks, led by our Sustainability committee of Global Services, better known as Global Goes Green, were an opportunity to inform and raise awareness among employees about the 17 Sustainable Development Objectives adopted by the UN member states, the food of the future, organic labels, but also to give free rein to the creativity of our collaborators…

As you all know, wearing a mask is in the air has become required. Paper masks are very polluting and single-use, and let’s face it, not very trendy…

So why don’t you protect yourself without polluting  and add your own personal touch?

That’s why the GGG Committee decided to organize workshops to make reusable masks by explaining the AFNOR standards. Between beautiful fabrics (thank you Sandro for supplying us with tissue scraps!!), sewing machine tests (a challenge for some) and a final shooting with their most beautiful creation, the participants had a good time full of conviviality and laughter! We let you discover the pictures.

2 – #SandroForTheFuture

Every action counts… That’s why Sandro is committed every day and unveils its new Sustainability page on its eshop presenting its commitments around the 3 Sustainability pillars: Product, Planet & People.

In addition, in order to best inform its customers of its actions and its work on its products, the eshop’s product sheets are evolving and now highlight, with a tag, the items of the Brand containing eco-responsible SKUs.

(Editor’s note: You can find Sandro’s Sustainability page by clicking on the SandroForTheFuture logo next to the “Product Description”.)

#SandroForTheFuture

3 - Digitalized Wellness Conference at Maje

Last week, the Store Managers and Assistants made the most of the advice of Julien PACCAUD, Osteopath and creator of the MyBody Ecology application, on the optimization of posture.

 

170 employees attented this digital conference focused on well-being, and trained to put the exercises shared by Julien into practice, and then, to transmit them to their teams.

For one hour, the teams were able to interact with Julien, express their needs and ask for advice to improve their daily life in the store.

See you on November 05 for a session on energy management.

3

Creative Update

1 – Clara Luciani x Sandro Paris 2020

 

Sandro has invited french singer Clara Luciani to bring her dreams to life through this capsule collection. Alongside Evelyne Chetrite, Founder & Artistic Director of the Brand, she’s designed a wardrobe of 30 numbered and limited-edition pieces.

Tinged with colours inspired by the south of France, her graphic universe is reflected in cool Seventies style, imbued with poetry.

For Evelyne, this collaboration was evident because of Sandro values ​​that Clara embodies and her common philosophy of life “feet on the ground, head in the stars”.

Discover the story that these 2 inspiring women wanted to tell us here.

2 – 4 Moods for a Press Day @maje

3 – Cosy Winter x Claudie Pierlot 

CHANGE THINGS UP, LEAVE TOWN, TAKE SOME TIME. WE’RE DREAMING OF NATURE, CALM AND OPEN SPACES.

 

So we’re making our getaway, treating ourselves to the luxury of adventures elsewhere for an afternoon, a few hours or even for life.

Looking out through the train or car window, the grey gradually gives way to green. The landscape changes. And so does our style. Because these escapes represent freedom, we’re drawn to pieces that allow us to move freely and follow our instincts.

4 – Conversations on style at De Fursac

 

Is French elegance that different to British? And how would you define De Fursac’s house style? To mark the opening of De Fursac’s first UK shop, “Conversations on style” asks three authorities on British fashion to share their views on style and a lot more…

 

Speakers : Donna Wallace (British Vogue fashion & accessories), Ben Cobb (editor, writer & consultant) et Anthony Sylvester (writer & musician)

5 – Emily in Paris wears our most beautiful pieces

 

Overview: Emily in Paris wearing resolutely sharp looks created by Patricia Field, known for her work in Sex & the City or The Devil wears Prada.

 

This new serie, very popular on Netflix, presents fashionable looks with our most beautiful pieces to embody the Parisian style to perfection.

 

Sandro was inspired by it to offer tips for his salespeople in order to project themselves into the new collection and to nourish their creativity.

4

Entrepreneur Stories

Coffee-Break with Abdoulaye Maiga 

Responsable Entrepôt Matières Premières et Composants 

Raw Materials and Components Warehouse Manager

His first contact with Maje? Pure chance. For Abdoulaye (aka Mamad), it all began in 2000 while he was walking in the neighborhood called the “Sentier”, at a time when Maje and Sandro had only 10 employees by their side. He confides to us: “I walked past Maje’s place where I met Simon (Judith Milgrom’s brother) who said to me: “Are you looking for work? If so, I have something to offer you.” That’s how the adventure started and has never stopped evolving…

« By chance I joined Maje, I learned a job that I didn’t know, I discovered a family that supported me a lot and trusted me a lot, I grew up, I appreciated, and I evolved.  »

Abdoulaye progressively learns about textile, fashion, fabrics, receiving and sending raw materials to the tailors. He climbed the ranks as the brand evolved: “I grew up, I fed myself, I learned this job. In 2006, we moved from Le Sentier, and that’s when I oversaw stock management and launches in direct link with the style, production and supply teams.”

 

 

“What is rather atypical for me is that ordinarily you go to school, you learn a job and then you join a company and practice the job you have learned. With me, that was not the case: for me, SMCP was both school and practice.”

 

 

Then in 2010 with the creation of the SMCP group, Logistics took a new direction and experienced a real expansion. “We realized that we had to see bigger, to leave Paris Intramuros, to see more operational, to set up structured, professionalized & anticipated processes with an activity composed of different poles”. With the acquisition of a new warehouse and an organized supply chain, Abdoulaye took Sandro and Claudie Pierlot’s logistics under his wing, adding to that of Maje. It was then that the Logistics itself became part of the Raw Materials & Components activity.

« My highest pride is that I have built something for myself and for SMCP. There is nothing we can do alone! I have seen the Group grow, I have participated in setting up this Logistics from scratch. Unusual are the companies that manage their entire supply chain.  »

Today Logistics Manager, Abdoulaye manages a team of 20 polyvalent employees. He shares and transmits his wishes and passion for the job daily. While also learning from his team, and there is nothing more rewarding. “I train new generations. Yesterday I learned and I was taught, and today I have this chance to pass on this knowledge. I am also enriched by them, especially on the fact that what we could do yesterday, now we have to modify, adjust, perfect it in order to constantly renew ourselves.”

 

“Everything motivates me, I love what I do, I have gained expertise, and I do it with passion.”

 

You have to love, understand and handle this Logistics. “It’s good to dress up, to wear nice clothes, but the most pleasant thing is to know what you’re wearing.” What is silk? What is wool? Why is such a material used? Why put a zip instead of a button? So many questions which fascinate Abdoulaye and which do not stop to make evolve its job.

Each season we must renew ourselves and adapt to the specific changes in our business, our brands and the Group. “In Logistics, we are at the crossroads of an ancestral know-how that requires experience and expertise and a technical dimension that is always evolving. The strength of SMCP is that we have been able to preserve one and improve the other.”

5

Digital Elegance

1 - Top Posts

2 - SMCPress

6

Made with Passion

1 – De Fursac gains the English capital!

 

With its inauguration on September 26th, the 80 m² boutique will be home to the tailoring, urban casual and eveningwear collections in a new architectural concept.

Installed in the Chelsea neighbourhood at 11-13 Duke of York Square, it was obvious to Alix & Elina that the first De Fursac’s boutique outside of France should be in London:

« I’ve always been drawn to the effervescence of London. I’ve been visiting regularly for years. From the second-hand clothes at Camden and Portobello markets to the legendary tailors of Saville Row: this city is bursting with an inspiration and energy that nourish me when it comes to creating my collections.  London and Paris are so close yet so different in style, and that has always fascinated me.”    »

Alix Le Naour, Artistic Director

« We are delighted and very proud to open our first free standing store outside France in London. I’m convinced of the appeal and potential of French wardrobe proposed by De Fursac in the English market. This opening represents the first chapter in our international expansion which should see others in the coming months.    »

Elina Kousourna, Executive Director

 

2 – Openings & Reopenings of the month!