September 20
Magazine #9

2 – Sandro Beijing TaikooLi store has achieved LEED ID+C V4 for Gold certification today

As part of its new store concept which provides light & warm, modern & arty atmosphere, with a focus on sustainable and natural materials, Sandro Beijing TaikooLi has achieved the Gold certification of LEED. It is the first SMCP’s store to be rewarded and we are very proud of it.

What is LEED (Leadership in Energy and Environmental Design)? It is the green building certification program that is the most widely used global standard that recognizes sustainable buildings on building design, construction, operation and performance and to measure the efficiency of the location for better occupants and the environment. There are 4 certification levels and we achieved the 2nd highest grading for Sandro: Gold Level.

Congratulations to all our teams who worked on this project!

4 – MyLearning & Brands digitalize the annual conferences

Successful challenge for the MyLearning team, which was challenged by Sandro & Claudie Pierlot!

Like every year, back to school is in keeping with the long-awaited annual conferences of our Brands. Nevertheless, 2020 is like no other year, as you know. That’s why, we inaugurate a new conference format with this keyword: ALL DIGITAL!

A dive into the unknown for our Brands followed by all French and European Store Managers and Regional Directors simultaneously all created, managed and coordinated with MyLearning partnership; this 100% digital edition is unique. It was successful, combining passion, dynamism and interaction!

Our Brands did (again) an amazing job with their Fall winter 2020 collections. Read more about the inspirations of our Artistic Directors to warm us up and look us up this season!

1 – Return to the essentials  – Sandro 

For the FW20 season, the Sandro woman returns to the essentials of her younger years. Her longing for authenticity shapes a wardrobe that mixes the classic codes of workwear with her own sense of modernity, rekindling the elegance of the early 80s in a contemporary adaptation.

2 – Formal bourgeois style codes

– Sandro Men

Season after season, Sandro Homme returns to formal bourgeois style codes and demonstrates a distinct taste for pieces of the past. Two button suits are available in both subdued tobacco and bluish grey hues. Expert tailoring is exhibited without taking itself too seriously. The iconic tweed blazer is reinvented using a patina denim, while the Prince of Wales check and houndstooth patterns are reinterpreted in large volumes. A textured wool zip-up worker’s coat, a vintage leather aviator jacket and a striped business shirt are all pieces that the design studio enjoys revisiting, without any sense of nostalgia.

Using references from the past, the collection reflects the amenable allure of intellectuals lost in their wanderings in Tangier, the relaxed elegance of Paul Bowles and the vagabond masculinity of Kerouac.

3 – #MajeStories – Maje

“This season at maje, we’re not the ones speaking. We’re letting other people speak. And that changes everything. For our fall winter 2020 campaign, maje has chosen three inspired and inspiring women, who speak freely about their worlds.

Their names are Pixie, Emily and Arlissa… Three real women. Inspirational, talented and modern. With things they want to tell us about. The videos are recorded live in their apartment. Completely naturally, they talk to us about their lives, their style, their hopes for the future, their plans, their tastes, their favourite animals, what’s in their fridge, or their plants. Just like that, spontaneously. No filters. We also wanted to create a debate. They’ve put together their own looks, and we’ve let them do what they like, in front of their screens. It feels a little like we’re entering their private space, sharing a special moment with them. Real life. This is the starting point for #MajeStories.“

4 – #ClaudieBackInTown

– Claudie Pierlot

The summer sun is lingering late in the city.

Like  us  this  summer,  it  has  lost  all  notion  of  time.  Its warmth nonchalantly  creeps  into  the  urban  backdrop.  Shining on the  cobblestones  and  plazas,  painting  the  interiors  of  cafés,  illuminating  a  metal  detail,  an  embellishment  or  a  look.  Its golden rays glimmer everywhere looking for an Indian summer.

Just   like   the   shadows   on   the   tarmac, our   September   silhouettes   are   also   long   and   slender.  Feet  are  shod  with  moccasins  and  androgynous  shoes  with  velvet  laces  or  horse  bit details.The iconic Anouck bag surprises with two new versions,  to  carry  our  essentials  –  a  book  you  can plunge into once evening has fallen, a scarf or a set of keys. You can sling the Anouck Ring over your shoulder, hold it in the crook of your elbow as a clutch bag or wear the Anouck Belt round  the  waist  as  a  belt  or  to  smarten  up  a  blazer.

The  staple  first  knits  of  the  season  have  a classic  look  with  Breton  stripes.  For  a  bolder  look venture off the beaten path with an animal print  knit  you  can  offset  with  leather.  When  it  comes  to  suits,  opposites  attract  and  we  play  with  contrasts  of  masculine  and  feminine,  day  and night, and black and white.

The city is ours. #ClaudieBackInTown

5 – The elegance of the 70s

– De Fursac

Our lives are like films with an elusive script. And under the gaze of others, as if before a camera, we have to invent and master our appearance for every new role. Inspired by the timeless volumes and fabrics of the 1970s, De Fursac imagines beautifully flamboyant pieces ideal for making an entrance.

From an outfit in velvet to knitwear with a V-neck collar and the wide lapels of its jackets, the House brings the spirit of a decade known for its great actors and characterful silhouettes, precise lines and assumed volumes, right up to date.

She wanted this rapid career growth. She tells us “for each job, I have always looked further, wondering which qualities & competencies were required and on which points of improvement I needed to work on in order to qualify. To me, it is like a ladder with steps leading to a final goal.” Internal mobility has always been a strong factor at Sandro and a source of motivation.

“I am a hard worker, you have to give yourself the means to achieve your goals and have will and determination.”

For Sandro, she had 2 “crushes”: one for the product and the other for Evelyne, the Brand creator. “At that time, I was used to wander around a small Sandro corner at Printemps Hausmann, there is where I began to love the product. Then, as I always say, I had a second crush, it was Evelyne.”

This woman reflects a subtle blend between elegance, and care towards with her own story and career path. I believed so deeply in the Brand.” This familial Sandro approach she knew from the beginning, Marine always tries to bring in her Region. She transmits her know-how, her passion for the profession & for Sandro to her teams in 15 points of sales, through training and development of everyone within the Brand.

She trains her teams to the Sandro touch with a promise of a warm and unique welcome in stores. She explains this uniqueness: “we often refer to it as local setting: luxury in one side and coziness in the other side. For me, the Sandro touch means to offer our customers a place with an increasingly beautiful interior, to introduce with magnificent collections with fashion and sophisticated pieces while welcoming them in a warm and unique way.”

Family, high standards, uniqueness, this is how Marine describes Sandro. She customizes her caring management with these particularities. She explains “my teams need to feel united with kindness, I want us to move forward together. It is essential for me to spend time with my Store Managers. We even ask a lot to our own family!”. The exchanges are rewarding, challenging and formative and they allow everyone to evolve, no two days are the same. Lastly, her greatest pride is to see his teams grow.

1 – Claudie Pierlot comes to Regent Street!

Claudie Pierlot has chosen the mythical street for its first London flagship and to launch its brand new CAFÉ CLAUDIE.

Customers will be able to explore the collections in a setting designed to wow. The brand’s key style elements such as navy blue and gold brass have been updated to become more contemporary and refined. While every little store detail has been chosen for a premium customer experience, this stunning boutique will also have its own unique new-concept CAFÉ CLAUDIE.

This monochrome Klein blue space at the heart of the store, is a imagined colorful bubble in the capital. The shade and partially vintage decor have been selected to evoke the travel so dear to Claudie’s heart. The result is a welcoming and striking place where café meets fashion boutique.

2 – Openings & Reopenings

SANDRO

• Luxembourg – Luxembourg
• Germany – Berlin Kudamm
• Belgium – Anvers
• US – Santa Clara Valley Fair
• China – Jinan MixC
• China – Shanghai MixC
• China – Beijing Indigo
• China – Shenyang K11
• China – Xian Scitech
• China – Nanjing Sasseur
• Kuwait – Kuwait 360
• Taïwan – Taipei SKM Xinyi

MAJE

• Portugal – Lisbonne Amoreiras
• US – Santa Clara Valley Fair
• China – Jinan MixC
• China – Guangzhou Taikoohui
• China – Beijing Indigo
• China – Shenyang K11
• China – Xian Scitech
• China – Nanjing Sasseur
• Kuwait – Kuwait 360

CLAUDIE PIERLOT

• UK – London Regent Street

DE FURSAC

• UK – London Kings Road
• France – Nice GL Massena