Who are we?

Our Brands dreamt of dressing the women & men of Paris. This dream is now a reality for everyone.

It all started out with three women, Evelyne Chetrite, Judith Milgrom & Claudie Pierlot. Three ready-to-wear Brands, Sandro, Maje & Claudie Pierlot, with one purpose: to dress Parisian women. Later on, the masculine universe became evident with Sandro Homme and then Fursac. From the complementary union of these four Parisian ateliers, a Group is created: SMCP.

« Our ambition is to become the global leader in accessible luxury.  »


By offering unique products & premium experiences to our customers in 41 countries, Sandro, Maje, Claudie Pierlot & Fursac give a plural approach to accessible luxury.

In the world – A retail pure player strategy that offers the opportunity to try our collections on in more than 1,677 points of sale.

In the price – Products, a setting and top-of-the-range service for affordable prices.

In the wear – Trendy and updated collections attracting a large audience of fashion lovers, but not only.

Our values

  • Be a passionate entrepreneur

    Act with agility as a business leader.

  • Act with sustainable consciousness

    Contribute positively to the planet in your daily actions.

  • Nurture creative thinking & innovate

    Bring new ideas to remain one step ahead.

  • Develop a global mindset

    See further from own scope of action.



  • Think elegance as an attitude

    Show respect and be mindful to others.

An agile organisation and ambitious teams

Our employees inspire Parisian Chic around the world. Our teams are present on five continents and our headquarters’ teams are divided between New York, Paris and Hong Kong.

The forth Brands are driven from their Paris headquarters and manage the entire product life cycle, from the design to retailing. They are consolidated from New York, Shanghai and Hong Kong to grow, even better & evermore.

Our headquarters around the world

From New York to Hong Kong, through Paris and Shanghai, we invite you to discover the professional universe of our collaborators.

The perfect marriage between luxury codes...

Luxury inspires us and drives our know-how, our image and our business model.

  • Trendy products 100% designed by our teams, in Parisian workshops, under the direction of our Artistic Directors.
  • Store locations on the most popular avenues and malls in the world, such as the Champs-Elysées (Paris), Regent Street (London), Via Manzoni (Milan), Harbour City (Hong Kong) and Soho (New York).
  • Personalized service and premium shopping experience provided by sales teams shaped by our training school: La School.
  • A high-end image conveyed by a dedicated and geolocated communication strategy.

…and fast fashion

Fast fashion balances and complements our model to be more agile in responding our customers requests.

  • A distribution network and retail model controlled and standardized thanks to short and reactive cycles, from design to production.
  • Flexible supply and a diversified supplier base for high quality products and reduced delivery times.
  • Integrated IT and Supply Chain systems, ensuring a single global platform and a single optimized Supply Chain.
  • A permanent renewal of collections in stores, with an average of 25 new products per week.

Our jobs, our passion.

To know more