Who we are ?

Our Brands dreamt of dressing women & men of Paris. This dream is now a reality for everyone.

It all started out with three women, Evelyne Chetrite, Judith Milgrom & Claudie Pierlot. Three ready-to-wear Brands, Sandro, Maje & Claudie Pierlot, for one purpose: to dress Parisian women. Later on, a masculine touch came to complete the Sandro universe. From this harmonious union, a Group was born: SMCP.

« Our ambition is to become the global leader in accessible luxury.  »

Daniel Lalonde,

By offering unique products & premium experiences to our customers in 40 countries, Sandro, Maje & Claudie Pierlot give a plural approach of the accessible luxury.

In the world – A retail pure player strategy that gives the opportunity to try our collections on, in more than 1,400 point of sales.

In the price – Products, a setting and top-of-the-range service for affordable prices.

In the wear – Trendy and updated collections seducing a large audience of fashion lovers, but not only.

Our values

  • Act as an entrepreneur

    The entrepreneurial legacy of the founders of our three Brands is rooted in our company’s veins. We share their ambition and are fully committed to seeing it through, as if it were our own company.

  • Employ all skills with passion

    We are ambassadors of our Brands and share with passion the desire to make them grow. The customer is the focus of our actions, and, season after season, we optimize his experience.

  • Nurture creative thinking & innovate

    We encourage new ideas to stay a step ahead and to ensure the Group’s long-term growth. Regardless of their background and position, we support our collaborators to create and innovate.

  • Develop a global mindset

    Everything we build must be thought on a global scale.

    We implement our own global model: our entire value chain is designed and controlled to create one-of-a-kind experiences, for all cultures.



  • Think 'elegance' as an attitude

    We aim for responsible performance. Mindful of the world, we cultivate our growth by respecting and being considerate of our teams, our Brands and our Society.

An agile organisation and ambitious teams

Our employees inspire Parisian Chic around the world. Our teams are present on five continents and our headquarters teams are divided between New York, Paris and Hong Kong.

The three Brands are driven from their Paris headquarters and manage the entire product life cycle, from the design to retailing. They are consolidated from New York and Hong Kong to grow, even better & evermore.

Our headquarters around the world

From New York to Hong Kong, through Paris, we invite you to discover the professional universe of our collaborators.

The perfect marriage between luxury codes...

Luxury inspires us and drives our know-how, our image and our business model.

  • Trendy products 100% designed by our teams, in Parisian workshops, under the direction of our Artistic Directors.
  • Store locations on the most popular avenues and malls in the world, such as the Champs-Elysées (Paris), Regent Street (London), Via Manzoni (Milan), Harbour City (Hong Kong) or Soho (New York).
  • Personalized service and premium shopping experience provided by sales teams shaped by our training school: La School.
  • A high-end image conveyed by a dedicated and geolocated communication strategy.

…and fast fashion

Fast fashion balances and complements our model to be more agile in responding our customers requests.

  • A distribution network and retail model controlled and standardized thanks to short and reactive cycles, from design to production.
  • Flexible supply and a diversified supplier base for high quality products and reduced delivery times.
  • Integrated IT and Supply Chain systems, ensuring a single global platform and a single optimized Supply Chain.
  • A permanent renewal of collections in stores, with an average of 25 new products per week.

Our jobs, our passion.

To know more