Our mission & values

Our values form the link between the brands DNA - personified by our Founders - and the Group ambition to become a leader in the global apparel and accessories market.

Our mission: spread Parisian chic across the world

From top to bottom: Maje look, Claudie Pierlot boots, Sandro Stockholm Store, Maje boots

Our values

Act as entrepreneurs

Support our brands’ ambition and fully commit to our achievement, as if it were your own company

Be passionate

Be our brand ambassador and share a desire to make our brands grow

Nurture creative thinking and innovation

Bring new ideas to be one step ahead

Develop a global mindset

Consider cultural and geographic diversity as opportunities to be a pioneer

Think “elegance” as an attitude

Show respect and be “classy” with others