The accessible luxury
SMCP brands detect fashion trends to make them accessible and wearable by all women and men in their daily life, work and fun. They accompany women and men through fashion and let them interpret and own it, providing a very rewarding experience.
A business model blending the codes of luxury and fast fashion
On-trend high-quality products with a short and reactive cycle from design to production
Vertically integrated distribution with a proven and globally scalable retail model
Premium store locations and superior personal shopping experience
Luxury image and high-end communication
Global platform and supply chain