Brand positioning

SMCP brands operate in the global and fast-growing accessible luxury segment. The Group business model blends the codes of luxury and fast fashion.

The accessible luxury

SMCP brands detect fashion trends to make them accessible and wearable by all women and men in their daily life, work and fun. They accompany women and men through fashion and let them interpret and own it, providing a very rewarding experience.

Sandro, Claudie Pierlot looks Spring-Summer 2017 and Sandro store

A business model blending the codes of luxury and fast fashion

On-trend high-quality products with a short and reactive cycle from design to production

Vertically integrated distribution with a proven and globally scalable retail model

Premium store locations and superior personal shopping experience

Luxury image and high-end communication

Global platform and supply chain